How consumers really use Alexa and Google Home voice assistants — Dashbot

Key takeaways:

  • Voice assistant devices are behavior changing
  • The core features tend to be the most frequently used
  • Discovery of third party voice apps is still an issue
  • Users are quite likely to use the devices to make purchases
  • Owners are satisfied with their devices and highly recommend them

Voice assistants continue to be behavior changing

Core features are the most frequently used

Users are willing to make purchases through their devices

Discovery of third party voice apps is still an issue

User satisfaction is high

  • How much the device can do
  • How smart the device is and the ability to answer a variety of questions
  • The ease of use
  • The ability to understand the user’s request
  • The user’s dependence on the device and how life changing the device is
  • The speed of responses
  • The quality of responses

Conclusions

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